Introducing a New GuideStar Seal of Transparency: Platinum.        
Learn more

Update Your GuideStar Nonprofit Profile

Images from GuideStar Video

Join the 100,000+ nonprofits that have shared their stories. Update your organization's profile for free today.

Get started now

Share Your Story with Millions

Updating your GuideStar Nonprofit Profile ensures that prospective donors and funders will find the accurate, timely information about your organization. Your information will be seen by the 7 million users who visit GuideStar each year and millions more who visit the 120 organizations and websites that make up our distribution network.

Introducing the New GuideStar Nonprofit Profiles

  • slider-1-552836-edited.png
    One of the greatest challenges nonprofits face today is standing out from the pack. How can you make your great work stand out from the activities of the thousands of organizations out there?
  • S2.png
    This has been a challenge because, historically, nonprofit leaders have struggled to compare and benchmark their organizations with others. This has led donors to use simplistic metrics—such as overhead ratios—to judge nonprofits’ performance.
  • S3.png
    Your GuideStar Nonprofit Profile presents your organization’s information to GuideStar’s 7 million annual visitors. And our new profile design puts the information that matters most to donors and funders right up front.
  • S1.png
    Update your organization’s GuideStar Nonprofit Profile to share your real story with the world today!
    Update your nonprofit profile


Four great reasons to update your GuideStar Nonprofit Profile:


Manage your organization's online identity.

You have the power to choose what millions of people see about your organization each year. Getting the most up-to-date and complete information to the public means that you are sharing your organization's full story.


Increase funding.

When you share information through your GuideStar Nonprofit Profile, you have the opportunity to increase funding for your organization.

  • Update the information that powers every major U.S.-based donor-advised fund.
  • Activate a donate button right on your profile.
  • Get your most up-to-date information to the tens of thousands of foundations that use GuideStar data.
  • Sign up to receive real-time alerts when there is a change to your organization's IRS status.

Save time with your grant applications.

Your grant applications can now be prepopulated with hundreds of data fields you've already updated on your GuideStar Nonprofit Profile. In support of the Simplify initiative, your profile information can be pulled straight into participating grants management software, saving you time and resources.


Get discounts on products.

Unlock additional discounts on products and services exclusively available to participants at the Gold, Silver, and Bronze levels.

Ever wonder where people see and use your GuideStar Nonprofit Profile information?



Network for Good


Dozens of online giving portals

All major U.S.-based donor-advised funds,such as Fidelity Charitable

More than 35,000 staff from private foundations, such as the California Endowment

More than 16 leading community foundations


Our new GuideStar Nonprofit Profiles give your organization a free platform to clearly describe the issues you're tackling. You can share how you're currently going about that work and how you plan to continue efforts in the future.  Learn more about the new profiles here or get started by claiming and updating your organization profile right now!

Updating your profile is free for all nonprofits.

Questions about updating your profile? Visit our support center in the GuideStar Community to get direct assistance and answers to our frequently asked questions.

Update your nonprofit profile

How committed to transparency is your organization?

Keep your profile up to date and share more comprehensive information—that's what donors are looking for.


The Bronze level (15+ minutes) focuses on basic information about your organization.


The Silver level (30+ minutes) asks about quantitative information, such as financial needs.


The Gold level (60+ minutes) is all about impact, asking for qualitative information about your organization.


How do you measure your progress? The Platinum level will ask you to provide quantitative program results.

How to Update Your Profile

Want to get started? Here’s how:


Click here to claim your organization's profile.

You'll be prompted to sign in or create an account on GuideStar. Then, you will be asked for your organization's Employer Identification Number (EIN) and given the opportunity to request permission to manage the profile. GuideStar's nonprofit customer service team will review and process your request within 1 to 2 business days.


Jump right in and start editing.

After receiving e-mail notification that your request has been approved, start updating.

After publishing changes to your profile, you will receive a confirmation e-mail from GuideStar, and your new information will be updated on GuideStar within 48 hours.

The types of information you'll need to update your organization's profile

  • EIN
  • Contact information
  • Social media usernames
  • Founding information
  • Most recent IRS Form 990 or audited financial statement
  • A staff list
  • Mission statement
  • List of your programs and what you're measuring
  • Strategy documents that focus on what your organization is aiming to accomplish, how you'll get there, and what progress you've made

GuideStar Nonprofit Profile Requirements and Benefits

Want to see the complete list of information you can share? Check out the list of nonprofit profile data fields.

For more details, read the Terms of Service.

DESCRIPTION Basic Information Financial Information Impact and Effectiveness Information
REQUIREMENTS Organization address, contact name, and e-mail

Mission statement

Geographic area served

Name of organization leader and board chair

Program names
Audited financial report OR basic financial information

Bronze level requirements
5 Charting Impact questions (goals, strategies, capabilities, indicators, progress)

Silver level requirements

Bronze level requirements
  • Widget to add Bronze Participation Logo to organization's website
  • Bronze Participation Logo available for print materials
  • E-mail alerts about your organization's status with the IRS and when GuideStar receives a new 990 upload from the IRS
  • Access to GuideStar promotional tool kit
  • First access to registration for GuideStar webinars
  • Widget to add Gold Participation Logo to organization's website
  • Silver benefits
  • Bronze benefits
  • 20% off PhilanTrack (new customers only)

Discounted Resources

A number of great companies, organizations, and groups have tailored their work to meet the needs of nonprofit organizations. In order to provide deep benefits and resources to organizations that update their nonprofit profiles, we have partnered with the groups listed on this page. We invite you explore the services and products these groups offer.

Discounts Available at the Gold and Silver Levels

If you are a Gold- or Silver-level participant, take advantage of these benefits by logging into GuideStar, going to your nonprofit profile, and clicking on Benefits.

Limited time only: Discount Enrollment in FMA's Spring and Summer Online Accounting Courses

Save 40% ($300) on FMA's Certified Nonprofit Accounting Professional (CNAP) course beginning June 25, 2015, and 25% off their May 27, 2015, webinar, "Using QuickBooks as a Small Nonprofit."

Foundation Center Fundraising Tools

The Foundation Center offers the Foundation Directory Online (FDO)—the leading online database for grants research. With more than 120,000 grantmaker profiles and nine databases, FDO will help you find new prospects, expand funding partnerships, and stay up to date on current donors. The Foundation Center also offers a variety of in-person classes and webinar trainings. Silver- and Gold-level participants receive discounts on these products (FDO discount for new subscriptions only). Technology Tools helps nonprofit organizations succeed by leveraging technology to accelerate their charitable efforts. They do this by offering an array of free technology tools and services that are easy to implement and manage. Four of's technology tools are now available only to GuideStar Silver- and Gold-level participants: free Web hosting, free nonprofit website builder, free nonprofit search engine optimization, and free strategic planning consulting.

PhilanTech Technology Tools

PhilanTrack helps nonprofits manage all their grant-related information in one centralized online location to help nonprofits get more grants®. Silver-level participants can get a 10% discount, and Gold-level participants can get a 20% discount (on both the one-time setup fee and the annual or monthly license fee) when registering for a PhilanTrack account. Access a suite of tools to find new sources of grant funding, manage relationships with funders, write grant proposals, and create progress reports more efficiently by easily reusing information from past proposals and reports, and more. Discount valid for NEW PhilanTrack customers only.

VolunteerMatch Recruitment Tools

VolunteerMatch helps you recruit great volunteers with easy-to-use tools, trainings, and resources. As the Web's largest volunteer-engagement network, VolunteerMatch makes it easier for good people and good causes to connect. Silver- and Gold-level participants receive VolunteerMatch's premium recruitment tools for free for one year.

Make sure institutional funders, donors, professionals, and the general public have up-to-date, reliable information about your nonprofit: update your profile today!

Update your nonprofit profile