Updating your GuideStar Nonprofit Profile ensures that prospective donors and funders will find the accurate, timely information about your organization. Your information will be seen by the 7 million users who visit GuideStar each year and millions more who visit the 120 organizations and websites that make up our distribution network.
Four great reasons to update your GuideStar Nonprofit Profile:
You have the power to choose what millions of people see about your organization each year. Getting the most up-to-date and complete information to the public means that you are sharing your organization's full story.
When you share information through your GuideStar Nonprofit Profile, you have the opportunity to increase funding for your organization.
Your grant applications can now be prepopulated with hundreds of data fields you've already updated on your GuideStar Nonprofit Profile. In support of the Simplify initiative, your profile information can be pulled straight into participating grants management software, saving you time and resources.
Unlock additional discounts on products and services exclusively available to participants at the Gold, Silver, and Bronze levels.
Ever wonder where people see and use your GuideStar Nonprofit Profile information?
Network for Good
Dozens of online giving portals
All major U.S.-based donor-advised funds,such as Fidelity Charitable
More than 35,000 staff from private foundations, such as the California Endowment
More than 16 leading community foundations
Our new GuideStar Nonprofit Profiles give your organization a free platform to clearly describe the issues you're tackling. You can share how you're currently going about that work and how you plan to continue efforts in the future. Learn more about the new profiles here or get started by claiming and updating your organization profile right now!
Keep your profile up to date and share more comprehensive information—that's what donors are looking for.
The Bronze level (15+ minutes) focuses on basic information about your organization.
The Silver level (30+ minutes) asks about quantitative information, such as financial needs.
The Gold level (60+ minutes) is all about impact, asking for qualitative information about your organization.
How do you measure your progress? The Platinum level will ask you to provide quantitative program results.
Want to get started? Here’s how:
You'll be prompted to sign in or create an account on GuideStar. Then, you will be asked for your organization's Employer Identification Number (EIN) and given the opportunity to request permission to manage the profile. GuideStar's nonprofit customer service team will review and process your request within 1 to 2 business days.
After receiving e-mail notification that your request has been approved, start updating.
After publishing changes to your profile, you will receive a confirmation e-mail from GuideStar, and your new information will be updated on GuideStar within 48 hours.
Want to see the complete list of information you can share? Check out the list of nonprofit profile data fields.
For more details, read the Terms of Service.
|DESCRIPTION||Basic Information||Financial Information||Impact and Effectiveness Information|
|REQUIREMENTS||Organization address, contact name, and e-mail
Geographic area served
Name of organization leader and board chair
|Audited financial report OR basic financial information
Bronze level requirements
|5 Charting Impact questions (goals, strategies, capabilities, indicators, progress)
Silver level requirements
Bronze level requirements
A number of great companies, organizations, and groups have tailored their work to meet the needs of nonprofit organizations. In order to provide deep benefits and resources to organizations that update their nonprofit profiles, we have partnered with the groups listed on this page. We invite you explore the services and products these groups offer.
If you are a Gold- or Silver-level participant, take advantage of these benefits by logging into GuideStar, going to your nonprofit profile, and clicking on Benefits.