Ever feel like the giving season sneaks up on you? You are not alone!
To help you offset last minute planning, we’ve invited the fundraising experts at Classy to join us on a webinar to share how you can start preparing for year-end giving TODAY. You’ll learn how to plan your fundraising campaign in advance, which marketing best practices to use to drive the most traffic back to your campaign, how to appeal to different types of donors, and why Giving Tuesday is a day you can’t ignore.
Join us on Wednesday, June 27 at 2:30 p.m. EDT/11:30 a.m. PDT for an interactive webinar that will help you start to plan your best giving season yet.
On this webinar you'll learn:
- Data dive: insights into the 2017 giving season
- How to create a detailed planning calendar to prep for the year-end giving rush
- How to develop a strong promotional strategy for your campaign
- Why it’s important to segment your year-end appeals to different groups of donors
- Why Giving Tuesday is an opportunity you can’t afford to miss
Megan works with over 140 nonprofits providing strategic feedback and support to help organizations tell their stories effectively and engage donors and supporters. Megan enjoys helping nonprofits find new and appealing ways to diversify their fundraising.
Arielle Gart is the Marketing and Outreach Manager for GuideStar. In this role, she oversees and implements many of GuideStar's external initiatives including webinars, conferences, speaking opportunities, and social media. She is also responsible for managing GuideStar's online fundraising program.
Before joining GuideStar, Arielle held the role of Event Planner with AARP and worked as an Assistant Director for the Children's Miracle Network Hospitals program at Children's National Health System. She holds a degree in Marketing from Penn State University.