You know your Google Ad Grant can help you connect with those you help, but do you also use it to fundraise, recruit volunteers, get signatures for a petition, and increase RSVPs to an event?
We have partnered with the experts at Google to show you how to maximize the potential of your Google Ad Grant. What other goals can your grant help you achieve? Get people to sign up to your email list? Buy tickets or products? Call you? Call Congress? The sky is the limit.
Join us on Wednesday, August 8 at 2pm ET for an interactive webinar where we will show you how to get the most out of your Google Ad Grant.
On this webinar you’ll learn:
- What steps you can take to optimize your Google Ad Grant results
- How to increase your impact with your Google Ad Grant
- What metrics you can use to track your Google Ad Grant’s impact
- How to better demonstrate your organization's overall impact to your supporters and beyond
See you there!
Michelle Hurtado leads the Ad Grants program at Google, which offers $10,000 per month in free advertising to nonprofits around the world. From starting her career supporting nonprofit communication strategies to diving into digital marketing twelve years ago, she's grateful to bring interests together and serve nonprofits through Ad Grants. She resides in California with her husband and three children and holds degrees from Duke University and Wharton.
Sean Kerr is the COO & CoFounder of Cause Inspired Media. Working with nonprofits across the country ranging from community foundations to international initiatives gives him a unique perspective on the nonprofit fundraising landscape. This perspective is tempered by realistic expectations of digital advertising and a strong team of support
Gabe Cohen is the senior director of marketing and communications for GuideStar. Gabe implements and oversees strategic marketing and communications plans to advance GuideStar’s brand identity; broadens awareness of its programs and priorities; and increases the visibility of its programs and thought leadership across key stakeholder audiences.
Gabe is the marketing lead for major GuideStar initiatives including the Overhead Myth, GuideStar for Grant Applications, and encouraging nonprofits to update their GuideStar Nonprofit Profiles.