It may be hard to believe, but 2018 is coming to a close. As this year winds down, we’re beginning to examine what the new year has in store—and how nonprofits will continue to adapt.
We know that first-time donor churn is still too high, recruiting new supporters is hard work, and the giving landscape is more fragmented than ever, forcing the social sector to stay nimble.
What will change in 2019, or what will we see more of?
To help us answer that question, we’ve invited the data science team at Classy to share five key trends they predict will impact nonprofits next year.
Join us Wednesday, December 5 at 2 p.m. EST to get a head start on 2019.
In this webinar we'll discuss:
- The impact of the new tax laws and their exacerbation of giving inequality. What happens as more and more giving is driven by a small portion of the population?
- The actual value of recurring donors (hint, it’s more than just a monthly gift!). Learn why these supporters are highly engaged and what drives them further.
- How social platforms like Facebook are increasing donor acquisition opportunities, but making it harder for nonprofits to develop sustainable relationships with supporters, and the consequences of this.
- Why donors are giving first to social causes over organizations and how understanding the news cycle and branding is increasingly more important.
- Why personalization works. Nonprofits dedicated to cultivating highly personalized digital experiences for their donors will see the financial returns they’re looking for.
Ben Cipollini is the Director of Data Insights at Classy, where he built and now oversees a team of data scientists on a mission to mobilize and empower the world for good. He obtained his PhD at UC San Diego in 2014 in the department of Cognitive Science, using neural network models to understand how visual processing differs between the left and right sides of the brain. After a post-doctoral position using data science to examine left/right differences in brain scans, Ben came to Classy to help push forward the company’s efforts on collecting and analyzing social impact data. Today’s Ben’s team works cross-functionally to publish reports and models about how fundraising works in the social sector.
Page Piccinini s a senior data scientist at Classy, a social enterprise that creates world-class online fundraising software for nonprofits. She received her PhD from the Linguistics Department at UC San Diego in 2016, and is interested in using new (and old) types of statistical models to explain and predict complex data sets, whether they be individually based (e.g. acoustic information) or population based (e.g. speakers of more than one language). Her primary language is R, but American English is a close second.
Arielle Gart is the Marketing and Outreach Manager for GuideStar. In this role, she oversees and implements many of GuideStar's external initiatives including webinars, conferences, speaking opportunities, and social media. She is also responsible for managing GuideStar's online fundraising program.
Before joining GuideStar, Arielle held the role of Event Planner with AARP and worked as an Assistant Director for the Children's Miracle Network Hospitals program at Children's National Health System. She holds a degree in Marketing from Penn State University.