Recruitment on a Mission: How Nonprofits Can Attract & Retain Today’s Talent

What: FREE GuideStar Webinar

Date: Wednesday, March 13, 2019

Time: 2:00 p.m. - 3:00 p.m. EDT/11:00 a.m - 12 p.m. PDT

Linda Santinoceto, National Vice President, Nonprofit, TriNet;
Dina Rulli, Vice President of People Operations,;
Arielle Gart, Marketing and Outreach Manager, GuideStar (moderator)

Millennials are currently the largest generation in the workforce, with generation Z earning their degrees and entering the job market hot on their heels. With for-profit companies and organizations of all sizes clamoring for a record low number of available workers, small and medium size nonprofits need to know how they can compete. Armed with insights into key areas of opportunity, mission-driven organizations can not only stand shoulder-to-shoulder with larger and for-profit organizations but also even excel in attracting the next generation of discerning workers!

Join us on Wednesday, March 13 at 2 p.m. EDT/11 a.m. PDT for an interactive webinar with Linda Santinoceto, National Vice President, Nonprofit, for TriNet and Dina Rulli, Vice President, People Operations, at Classy.

Drawing upon Linda and Dina’s real-world experience of helping to grow sustainable, purpose-driven organizations that engages employees of multiple generations, attendees will leave the webinar with more information on:

    • How their mission can serve their recruitment efforts
    • How nonprofit organizations can stand apart from the competition—without breaking the bank—to make their company attractive to multiple generations, including millennials and generation Z 

trinet-logoThis webinar is brought to you by TriNet. For more information, visit

Webinar Presenters

Linda SantinocetoLinda Santinoceto 

Linda Santinoceto is National Vice President, Nonprofit at TriNet, a leading provider of comprehensive human resources for small and medium size businesses. In this role, Linda is responsible for bringing industry-tailored, full-service HR products and services to nonprofit organizations.   

Prior to joining TriNet, Linda spent 17 years in leadership roles for Junior Achievement of Northern California, including 12 years as president & CEO. While at Junior Achievement, Linda spearheaded national partnerships with Bay Area technology companies; championed database management conversions and transitioned the company from declines to year-over-year growth, including increasing the net assets of her organization by 120% while creating an effective fund-raising board of 52 C-level executives.

Linda holds a bachelor’s degree in communications and marketing from Texas A&M University.  

Classy - Dina Rulli-061

Dina Rulli 

Dina is the Vice President of People Operations at Classy, a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Since joining the company in 2015, Dina has helped scale Classy from 40 to over 200 employees while remaining focused in the core areas around human resources, culture, and employee engagement. Prior to Classy, Dina worked at Glassdoor, where she led sales and international recruiting, and ACTIVE Network, where she helped grow the organization from 250 to over 3,000 employees and an IPO. Dina graduated from Ohio University with a Bachelor’s in Marketing and Art. In her free time, she enjoys yoga, going to the beach, cooking, and hanging with her son who is turning two years old. 


Arielle Gart

Arielle is the Marketing and Outreach Manager for GuideStar. In this role, she oversees and implements many of GuideStar's external initiatives including webinars, conferences, speaking opportunities, and social media. She is also responsible for managing GuideStar's online fundraising program.

Before joining GuideStar, Arielle held the role of Event Planner with AARP and worked as an Assistant Director for the Children's Miracle Network Hospitals program at Children's National Health System. She holds a degree in Marketing from Penn State University. 

Made possible by TriNet.

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