GuideStar, the leading provider of nonprofit information, has added on-line donation capability to its site. "Many donors have told us that they research their giving on GuideStar," explained Bob Ottenhoff, GuideStar's president and CEO. "We wanted to make it easier for them to take advantage of all of the excellent information they find on our site. Now they can give directly from our site, then continue their research. Donors don't even have to be registered with GuideStar or logged in to 'Donate Now.'"
According to the Chronicle of Philanthropy, on-line donations totaled $1.2 billion in 2006. That figure represents a dramatic increase over the $7 million given on-line in 1999.
"An important part of GuideStar's mission is to encourage charitable giving," Ottenhoff noted. "We have always worked toward this goal by giving donors the information they need to identify charities that share their values and are engaged in work that is important to them. Now we're expanding our service by making it possible for donors to give to the nonprofits they want to support as soon as they find them on GuideStar."
About GuideStarGuideStar, www.guidestar.org, connects people and organizations with information on the programs and finances of more than 1.7 million IRS-recognized nonprofits. GuideStar serves a wide audience inside and outside the nonprofit sector, including individual donors, nonprofit leaders, grantmakers, government officials, academic researchers, and the media. In 2006, GuideStar users visited the GuideStar Web site to obtain nonprofit information 7.9 million times.
News ContactSuzanne E. Coffman
Director of Communications
757-229-4631, ext. 27