Charity Reviews Debut on GuideStar

Partnership with provides information for donors, nonprofits
Release date: March 25, 2009
Washington, D.C., and Williamsburg, Va.GuideStar, the leading provider of nonprofit information, and GreatNonprofits, a Web site where people post charity reviews, have partnered to add reviews to the GuideStar Web site.

"People come to GuideStar because we offer a wealth of information about the nation's nonprofits," stated Bob Ottenhoff, GuideStar's president and CEO. 'But they also bring a wealth of knowledge to GuideStar. Almost every person who visits our site has interacted with a charity in some way—as a donor, corporate sponsor, board member, volunteer, or client. We wanted to provide a way for users to share these experiences with others. Our partnership with GreatNonprofits allows us to do that."

GreatNonprofits reviews are similar to those seen on travel, commerce, dining, and entertainment sites. Founder and CEO Perla Ni explained the benefits of extending the model to charities: "Research about on-line shoppers shows that 65 percent of the time, customer reviews are read 'always' or 'most of the time' prior to making a decision to purchase. Now GuideStar's users will have access to the same kind of bottom-up stakeholder feedback about charities. The reviews also will provide greater transparency and accountability to the nonprofit sector.

Users of both the GuideStar site,, and the GreatNonprofits site,, can read and write reviews. There is no charge to read and write reviews, nor is registration required. All reviews appear on both the GuideStar and GreatNonprofits sites.

"Right now, we have reviews for more than 400 charities on our site," Ottenhoff said, "and more are being added every day. Our goal is that someday every charity will have many reviews that will create a picture of the organization’s impact, one of the most important—and difficult—things to measure about a nonprofit."

"We are thrilled to partner with GuideStar to provide this functionality to their large base of donors," stated Ni. "The increased transparency will trigger greater accountability. It will inform prospective donors and help them differentiate between nonprofits, find ones that they trust, and be more confident in giving."

About GuideStar

GuideStar,, connects people and organizations with information on the programs and finances of more than 1.8 million IRS-recognized nonprofits. GuideStar serves a wide audience inside and outside the nonprofit sector, including individual donors, nonprofit leaders, grantmakers, government officials, academic researchers, and the media.

News Contact

Suzanne E. Coffman
Director of Communications
757-229-4631, ext. 27

About GreatNonprofits

GreatNonprofits helps inspire and inform prospective donors and volunteers; allow great nonprofits, regardless of the size of their marketing budget, to harness their most authentic and most effective advertising—the stories of the people they've served; and promote greater nonprofit excellence through transparency and accountability.

News Contact

Perla Ni
Founder and CEO