Washington, D.C., and Williamsburg, Va.—GuideStar, the leading source of nonprofit information, has launched TakeAction@GuideStar to give donors a new way to find nonprofits on GuideStar and more information about those organizations.
"It's easy for donors to find specific nonprofits on our site," said Bob Ottenhoff, GuideStar's president and CEO, "but it is not as easy to assess the impact or effectiveness of an organization. That's why we continue to give users multiple touch points from which to make decisions—financial reports, third-party reviews, and video, photos, and narrative from the organization itself. TakeAction@GuideStar adds another data touch point to the mix—expert recommendations. Click on microfinance in TakeAction@GuideStar, for instance, and you'll find 13 nonprofits recommended by two of our expert partners, along with background information about the cause and issues to consider when evaluating microfinance nonprofits. The 'News' and 'Map It!' icons give you more information on the cause, and clicking on one of the pointer icons on the map calls up a summary of all of the information we have on that organization, including user reviews, and links to the nonprofit's GuideStar report."
Right now, TakeAction@GuideStar focuses on 14 causes: child care, climate change, education in the developing world, education in the United States, global health, HIV/AIDs, homelessness in the San Francisco Bay Area, job training in New York City, malaria, microfinance, neglected tropical diseases, school readiness in Massachusetts, surgery organizations in the developing world, and water. GuideStar's partners GiveWell, Philanthropedia, and Root Cause are providing the expert analyses and recommendations, and GreatNonprofits is providing the reviews.
User feedback will be instrumental to the development of TakeAction@GuideStar. "We've launched this program in beta because we want our users to tell us where it should go from here," Ottenhoff added. "Anyone who has feedback for us can click the [+] icon on the lower portion of any page to complete the feedback form. We want to know which causes donors want us to add, which nonprofits our expert partners should look at, what's working and what's not working, and anything else our users want to tell us. In the end, we're trying to answer one question, not only for TakeAction@GuideStar but for our entire site: What relevant nonprofit data do donors and sector leaders need as they try to make the best giving, funding, or business decisions?"
GuideStar, www.guidestar.org, connects people and organizations with information on the programs and finances of more than 1.8 million IRS-recognized nonprofits. GuideStar serves a wide audience inside and outside the nonprofit sector, including individual donors, nonprofit leaders, grantmakers, government officials, academic researchers, and the media.
Suzanne E. Coffman
Director of Communications