MEDIA ALERT: GuideStar Hosts Free Webinar: Don’t Get Lost in the Crowd—Tap into Your Supporters’ Passion to Become a Great Nonprofit

Release date: February 16, 2011

What: Join us for a free webinar to learn how nonprofit reviews from donors, volunteers, and people served are transforming how people are connecting with nonprofits. The webinar will introduce you to GreatNonprofits, the Zagat of nonprofits, and show you why GuideStar is making user reviews a central part of its strategy to serve its millions of users better.

Who: Host: GuideStar USA, Inc.—the leading source of nonprofit information

Presenters: Perla Ni: The Huffington Post calls Perla Ni, CEO and founder of GreatNonprofits, one of the "Top Game Changers" in philanthropy. Perla was the founder and former publisher of the Stanford Social Innovation Review, the leading journal on nonprofit management and philanthropy. While at the Review, she also launched the successful Prior to her work at SSIR, Perla co-founded and was editor in chief of, a nonprofit advocacy Web site named by Forbes as "Best of the Web." A frequent speaker on nonprofits and philanthropy, she continues to blog at

José Fernández is the director of the GuideStar Exchange, GuideStar’s program that encourages nonprofits to share up-to-date information about their missions, programs, leadership teams, and social impact. Before joining GuideStar, José was a program manager at the American Association for the Advancement of Science, where he assisted in the development of two niche social networks and managed the development of the grants database GrantsNet.

Live Tweeting Encouraged: @GuideStarUSA encourages you to connect with other webinar participants, submit your questions to the host and speaker, and follow the online conversation by live tweeting using the identifier #gsreviews.

Where: Space is limited! Register online today by visiting, clicking on "GuideStar Webinars," and then "Register Now."

When: Tuesday, February 22, 2011
1:00-2:00 p.m. ET

Why: Passionate people care about your nonprofit and know how your work is making a difference. You can harness this passion to recruit more donors and volunteers to your cause by asking these people to write a review. Hear from Brian Hill, executive director of the Oral Cancer Foundation, and Laura Stepp, director of development for the American Association of University Women, about how their nonprofits are tapping this passion and using their reviews to spread the word about their work and to stand out in an ever-crowded marketplace of giving opportunities.

About GuideStar

GuideStar,—the premier source of nonprofit data—connects people and organizations with information on the programs and finances of more than 1.8 million IRS-recognized nonprofits. GuideStar serves a wide audience inside and outside the nonprofit sector, including individual donors, nonprofit leaders, grantmakers, government officials, academic researchers, and the media.

News Contact

Lindsay J.K. Nichols