GuideStar Brings a New Benefit to Nonprofits through Online Training Videos Designed by the Not for Profit Group

Latest in Virtual Training for Only $55 Per Month
Release date: June 7, 2011

Washington, D.C.—GuideStar, the leading source of nonprofit information, today announced an added resource for nonprofit organizations interested in attracting and retaining donors in the form of six interactive training videos available online at: The online training courses were designed by the Not for Profit Group (NFPG)—a consultancy specializing in building best in class donor retention and acquisition strategies for 501(c)(3) organizations—and offer proven development strategies at a fraction of the cost of traditional methods.

For a limited time, the NFPG is offering online, interactive development training videos at $55 a month, with the initial fee of $395 waived for new members. GuideStar Exchange seal holders and GuideStar Premium subscribers receive an additional 20 percent discount as a tribute to their demonstrated interest in pooling resources to better themselves and the sector as a whole.

"We believe these training videos further connect nonprofits with current and potential supporters and provide them with valuable training resources," said Bob Ottenhoff, president and CEO of GuideStar. "We are honoring GuideStar Exchange seal members through this discount because they have shown a commitment to nonprofit transparency by sharing a wealth of up-to-date information about their organization with GuideStar's vast online audience."

The videos combine the latest in virtual training technology with real-life situations to enable organizations to:

  • Build deeper relationships with existing donors
  • Increase new donor relationships with targeted individuals and corporations
  • Build awareness by leveraging the strength of the organization's mission
  • Increase sustainability by diversifying funding sources

For more information about the videos, visit:

"It's important for nonprofits to take advantage of every resource available to them, including those that encourage best practices for building key donor relationships," noted the Not for Profit Group's president, Kevin Strickland. "The NFPG training courses are a great way to do that. Our commitment is to provide the nonprofit community with as many beneficial tools and resources as possible for successfully growing their support base."

The discount provided by the Not for Profit Group allows visitors to GuideStar's Web site to benefit from NFPG's broad resources on generating funds and is just one of many benefits that come to GuideStar Exchange Seal holders. Other benefits include a free subscription to GuideStar Premium and the GuideStar Exchange seal on all Exchange members' report pages, a symbol of transparency and accountability provided by GuideStar USA, Inc.

About the Not for Profit Group

The Not for Profit Group is a consultancy dedicated to helping organizations build donor retention and acquisition strategies.

About GuideStar

GuideStar,, connects people and organizations with information on the programs and finances of more than 1.8 million IRS-recognized nonprofits. GuideStar serves a wide audience inside and outside the nonprofit sector, including individual donors, nonprofit leaders, grantmakers, government officials, academic researchers, and the media.

News Contact

Lindsay J.K. Nichols, GuideStar