New Partnership between GuideStar and Provides Free Helpful Tools and Resources for GuideStar Exchange Participants

Tools for GuideStar Exchange Participants Allows Them to Be More Efficient and Effective
Release date: June 27, 2013

GuideStar Exchange Silver Level Participation logo
Gold GuideStar Participation Level logo
Nonprofits that update their information to the silver or gold participation level receive free access to tools and services.

Washington, D.C.—A new partnership between GuideStar and now offers exclusive free tools and services to GuideStar Exchange participants, nonprofits that have taken the time to become more transparent and provided GuideStar with additional information about their missions, programs, and finances. Exclusive free tools and services from include free premium Web hosting, Web builder, search engine optimization (SEO) consulting, and social venture consulting. In addition, members are able to take advantage of other free tools such as Web design, graphic design, virtual office, fund development, language translation, e-commerce mall, Web security, Web filtration, social media management, and password management.

"This partnership with is a major boost to our GuideStar Exchange program because we know nonprofits are under-resourced and need support," said Lisa Marston, vice president of business development for GuideStar, the leading source of nonprofit information. "The Toolbox has a wealth of tools that can help a nonprofit overcome obstacles and compete in this dynamic world. We're thrilled to partner with to offer the toolbox to GuideStar Exchange participants who have reached the silver participation level."

The GuideStar Exchange is deeply rooted in recent research that shows that donors, funders, and the public want to know the full story of a nonprofit—not just its financials. The GuideStar Exchange gives nonprofits a chance to tell their own stories, in their own way. It is the only national program that allows nonprofits to supplement the public information that is available from the IRS.

The GuideStar Exchange, for which a major overhaul was announced yesterday, is now made up of bronze, silver, and gold participation levels that reward nonprofits based on the amount of information they share with the public via GuideStar, rather than an all-or-nothing Seal program. The GuideStar Exchange is free; open to nonprofits of all sizes, locations, and missions; and is designed to connect nonprofits with donors, funders, and other stakeholders through information sharing. The program was revamped to benefit all nonprofits regardless of experience, impact, or revenue and to reward all participants that are committed to nonprofit transparency.

" offers free technology tools and resources to thousands of nonprofit organizations in the United States and Canada," said Raymond Henderson, CEO of "By uniting with GuideStar, we are providing a vastly superior set of resources for nonprofit organizations." membership is free and allows nonprofit leaders not only to access the free toolbox but also to become members of a unique online community that aligns nonprofits with volunteers, business sponsors, and donors and highlights each nonprofit. The community facilitates discussion, collaborating, project recruiting, and resource sharing and provides a forum for sharing new ideas and best practices. Nonprofit leaders can seek out available resources from other nonprofits, volunteers, businesses, and donors on a local, regional, or national level who seek to donate their time, talent, and resources.

Once an organization has updated its nonprofit report to silver participation level, it can access the benefits in the "Update Nonprofit Report" section of GuideStar's Web site.

If you are not yet a GuideStar Exchange participant, click here to learn more: If you are already a gold- or silver-level participant of the GuideStar Exchange program, log in to and click on "Manage Nonprofit Reports," and then "Benefits" to learn how to take advantage of's services for free.

About's mission is to serve as a catalyst for positive social change by offering free technology tools, resources, and best practices for nonprofit organizations to leverage their charitable efforts and serve their communities more effectively.

About GuideStar

GuideStar,, connects people and organizations with information on the programs and finances of more than 1.8 million IRS-recognized nonprofits. GuideStar serves a wide audience inside and outside the nonprofit sector, including individual donors, nonprofit leaders, grantmakers, government officials, academic researchers, and the media.

Media Contact

Lindsay J.K. Nichols
(202) 637-7614