Stephen Goodall and Brian Trelstad Join GuideStar Board

Release date: September 8, 2016

Bring Extensive Customer Behavior and Impact Investing Experience

Washington, DC—September 8, 2016—Stephen Goodall, former president and CEO of J.D. Power and Associates, and Brian Trelstad, former chief investment officer of Acumen Fund, joined the board of GuideStar in the third quarter of 2016. GuideStar is the world’s largest source of information on nonprofit organizations. 

“We are excited to welcome Steve and Brian,” said board chair Mari Kuraishi. “Steve’s insight into consumer satisfaction and behavior will help us deepen our stakeholder relationships and reach out to new audiences. Brian’s experience in impact investing and expertise in impact measurement will help us refine assessment of our own programs and assist other nonprofits in this important area.”

Steve Goodall is the retired president and CEO of J.D. Power and Associates, a leading market research firm specializing in customer satisfaction and buyer behavior. He started his career at J.D. Power in 1978 and opened the company’s first satellite office in Detroit, Michigan, in 1988. He was named president in 1996 and served as president and CEO until 2008. During this time, he led J.D. Power’s global expansion and diversification into industries beyond automotive. He oversaw the sale of the company to The McGraw Hill Companies, Inc. in 2005.

Currently, Steve is an investor and board member in Outsell Inc., a research and advisory firm specializing in publishing, information, and technology, as well as several other early-stage private companies. Steve also serves as the founder and president of a small education-focused charitable foundation. Steve earned his MBA from the University of Southern California, undergraduate degrees in Business and Psychology from California State University, Chico, and a Fellowship from Stanford University’s Distinguished Career Institute.

Brian Trelstad is a partner at Bridges Ventures, a specialist fund manager with offices in London, New York, and San Francisco entirely dedicated to sustainable and impact investing.  Prior to joining Bridges, Brian was the chief investment officer of Acumen Fund, where he made investments into companies delivering health, water, energy, agriculture and education services in South Asia, Sub-Saharan Africa, and Latin America. As a member of Acumen’s management team, he was also a co-founder of the Aspen Network of Development Entrepreneurs (ANDE) and was one of the principal architects of the Impact Reporting and Investment Standards (IRIS), a shared data taxonomy for measurement used by impact investors. Prior to Acumen Fund, Brian worked as a consultant at McKinsey & Company, was a lead environmental staff person at the Corporation for National Service, and started a number of nonprofit and for-profit start-ups. 

Brian has an undergraduate degree from Harvard University, an MBA from Stanford’s Graduate School of Business, and an MA in city and regional planning from the University of California at Berkeley. He also teaches social entrepreneurship to MA students at Princeton University’s Woodrow Wilson School.  He has been an active GuideStar user since the fall of 1998.

About GuideStar

GuideStar,, is the world’s largest source of nonprofit information, connecting people and organizations with data on 2.4 million current and formerly IRS-recognized nonprofits. Each year, more than 7 million people, including individual donors, nonprofit leaders, grantmakers, government officials, academic researchers, and the media, use GuideStar data to make intelligent decisions about the social sector. GuideStar Nonprofit Profiles are populated with information directly from nonprofits, the IRS, and other partners in the nonprofit sector. In addition, users see GuideStar data on more than 200 philanthropic websites and applications. GuideStar is itself a 501(c)(3) public charity.

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