GuideStar Platinum is an easy and free way for your organization to share your progress and results. By reporting metrics through your GuideStar Nonprofit Profile, your organization can receive a Platinum Seal of Transparency—GuideStar’s newest and highest level of recognition.

Reporting quantitative metrics about your organization’s work demonstrates the progress you’re making toward achieving your mission. This shows your stakeholders and funders that you are intentional about measurement and learning in order to maximize the difference you are making in the world.

Also, Platinum can:

• Give funders information they crave about your progress and results
• Provide a concrete alternative to donors evaluating you using overhead ratios
• Demonstrate programmatic growth year over year (you can add historical data)
• Differentiate your organization from similar groups

Millions of people will be able to see this information on your GuideStar Nonprofit Profile and through our network of more than 200 applications and websites that are powered by your profile’s data. This includes:

• Some 9 million annual visitors to guidestar.org each year
• The millions of visitors to donation platforms, including: AmazonSmile, Facebook, JustGive, Network for Good, and dozens of other online giving portals.
• All major U.S.-based donor-advised funds, such as Fidelity Charitable
• Thousands of staff from all types of foundations, such as the California Endowment
• More than 18 leading community foundations.

The first step toward Platinum is to make sure your organization’s profile is completed up to the Gold level—this is a prerequisite for getting a Platinum Seal of Transparency.

Meanwhile, start a conversation with the rest of your organization. What metrics do you currently track? What results best demonstrate your progress and results? How many years of results do you have?

Great question. Check out this blog post written by our senior director of programs.

Ask questions on the GuideStar Help Center.