GuideStar in partnership with The Room40 Group
Show Me the Money
The Top 50 in Detail
For the top 50 philanthropic markets you'll get details on corporate, foundation, and individual giving, by county.
Now what? We'll walk you through using this data to create common understanding of your market, assess total potential, and raise more money.
This new and powerful analysis complements the experience, knowledge, and strengths of your team, making it easier for you to be successful at reaching your goals.
1. Orient Leadership to Markets: Learn how to use The Map to create a shared understanding within your leadership team of the markets in which you raise money—a prerequisite for making better decisions faster.
2. Assess the Potential of Your Markets (and Others): One-third of what you raise can be explained by where you are. We show you how to combine The Map with peer data to asses the philanthropic potential of a market.
3. Set Your Annual Revenue Targets: Now we get tactical and show you how to combine what you've learned about market potential with what you know about your internal pipeline, competence, and capacity to help you set revenue targets for the next year and raise more money.
—Lynn Margherio, Founder / CEO, Cradles to Crayons
Meet The Room40 Group
A consulting and advisory group, The Room40 Group works with the leadership of nonprofits to help their organizations improve, grow, and change. Recognizing the real resource constraints of nonprofits and the value of learning from others, we formed The Room40 Group to help nonprofit organizations make better decisions, faster, informed by data and the experiences of their peers.
The Room40 Group shares GuideStar's commitment to data innovation and data distribution resulting in nonprofits making high-quality, data-informed decisions. The Map presents insights and analysis made possible by combining GuideStar data with data from other sources. We are honored to partner with GuideStar to create valuable tools, informed by data, for the nonprofit sector.