GuideStar profile best practices

1. Claim your profile

A GuideStar profile enables your organization to get noticed by millions of potential donors and have your information shared with 200+ charitable partners (like Facebook and AmazonSmile).

Appoint a designated Profile Manager to claim your profile and get started today!

Learn how

2. Earn a Seal of Transparency

Once you’ve claimed your nonprofit profile, start updating to share your story and earn a Seal of Transparency.

2021 Bronze Seal of Transparency


Make sure donors can find you.

Learn how

2021 Silver Seal of Transparency


Tell donors about your work to guide their funding decisions.

Learn how

2021 Gold Seal of Transparency


Share your financials and highlight your commitment to inclusivity to gain funders’ trust and support.

Learn how

2021 Platinum Seal of Transparency


Highlight your impact. Share your strategic plan, progress, and results to boost your funding.

Learn how