Introducing the brand new 2020 Seals of Transparency

Update your GuideStar Nonprofit Profile

Grow your online identity

You have the power to choose what tens of millions of people see about your organization each year. Take advantage of your free profile and share up-to-date information.

Get started now

Millions of potential funders could be looking at your profile

Claim your profile so you can:

  • Update your organization's information on
  • Send fresh information to 200+ charitable sites, including AmazonSmile, Facebook, and Network for Good
  • Add a Donate button directly to your profile
  • Save time on your grant applications
  • Celebrate your diversity and share your staff & board’s demographics
  • And much more

Get started now

Questions? Contact our Support Team

Where your profile information goes

  • AmazonSmile
  • Facebook
  • Network for Good
  • JustGive
  • VolunteerMatch


  • All major U.S.-based donor-advised funds including Fidelity Charitable
  • Dozens of private foundations, including the California Endowment

How to update your profile

Step 1

Claim your profile

Request access to your organization's profile

Step 2

Get approved

We verify you are part of your organization and approve your access

Step 3

Update away

Begin telling your story right away

Be transparent. Get rewarded.

Research links earning a GuideStar Seal of Transparency to a 53% increase in contributions for your nonprofit.

Earn a Seal by providing key information about your nonprofit, so funders can make educated decisions about the work you do to make the world a better place. The amount of information you provide determines which of our four Seals you earn.

GuideStar Bronze Seal of Transparency

Bronze Seal

So you can be found

~15-minute update

  • Organization address, contact name, and e-mail
  • Mission statement
  • Name of organization leader and board chair
  • Program names, descriptions, and population served
  • Geographic area served by program
  • Download a PDF of all requirements

GuideStar Silver Seal of Transparency

Silver Seal

So you can grow trust

~15 minute update

  • Audited financial report OR basic financial information
  • Bronze level requirements

GuideStar Gold Seal of Transparency

Gold Seal

So you can tell others about your work

~15-minute update

GuideStar Platinum Seal of Transparency

Platinum Seal

So you can show the difference you're making

~30 minute update

  • Metrics demonstrating your progress and results
  • Use our selection of common metrics OR create your own custom metrics
  • Bronze, Silver, and Gold level requirements

By claiming and updating your organization’s GuideStar Nonprofit Profile you are agreeing to our Terms of Use.

Ready to get started? Claim your profile now

Still have questions? Visit the Help Center

What people are saying

GuideStar Nonprofit Profiles help the sector take a leap forward from data and information about charities to powerful knowledge and insight to help us make informed decisions.

—Victoria Vrana
Senior Program Officer, The Bill & Melinda Gates Foundation

My experience being a board member at Village Enterprise, where we have a Platinum Seal on GuideStar, is that it’s made fundraising easier. The Platinum Seal helps us stand out since there are so many nonprofits for donors to choose from.

—Jamie Austin
Board Member, Village Enterprise Fund

Our GuideStar profile probably saves us 40 hours a week. We’re constantly asked for our financials, details about our mission, and reviews. Sending people to our Nonprofit Profile frees us up to focus on our mission.

—Janet Wenholz
Grant Writer, Operation Freedom Paws

Ready to request access to your profile and earn a Seal of Transparency? Get started now.